Territories
Two or three genuinely different directions, each with a rationale. Not one idea with three colourways.
In short
An identity is not a logo, it is a set of rules that lets a hundred future decisions be made consistently by people who were not at the kickoff. We design for the handover, which means documentation is part of the work rather than a file we send afterwards.
What you get
Deliverables.
- Wordmark, marks and their construction rules
- Typographic system with licensing sorted
- Colour system, including print and screen behaviour
- Layout, grid and image direction
- Applied design across your real touchpoints
- Guidelines written for the people who will use them
How it runs
Four phases, in order.
Pressure test
We apply the leading direction to your hardest surfaces first — the tiny ones, the ugly ones, the ones with legal text on them.
Build
Full system design: type, colour, grid, motion, imagery, and the templates your team will live in.
Handover
Working files, a written rule set, and a session with the people who have to use it. We stay reachable for the first campaign.
Proof
Where it has been used.
Fjordlys
2026A cold-water skincare range rebuilt around a single, provable idea — and a packaging system that survives a wet shelf.
Verge Institute
2024A public art institution whose identity changes with every exhibition — held together by a system strict enough to survive being handed to guest designers.
Asked every time
The first-call questions.
Do we own the work?
Yes. Full transfer of the delivered identity on final payment, with source files. Typeface licences are held in your name — we advise, you own.
Can you work with our existing name?
Almost always. Renaming is expensive and rarely the actual problem; we recommend it only when the evidence is unambiguous.
Start a project
Need visual identity?
A 45-minute call with the people who would do the work. If we are not right for it, we will say so and suggest who is.